A Business Analytics MBA Works for Sales and Marketing Professionals

In the business world, general ledgers are a thing of the past. From small to large corporations, each entity uses data collection through point-of-sale registers and other computer interfaces to record profits and losses. When you are a sales or marketing professional, it is up to you to analyze that information and determine the best tactics to drive future profits. Many professionals have discovered that they can boost their career outlook and skillset by earning an online Master of Business Administration degree with a business analytics concentration.

Understand trends and forecast them

You may have solid experience working with sales and marketing numbers, but you may not understand how to most strategically manipulate them to work in your favor. A business analytics MBA gives you the knowledge you need to see patterns within a company’s sales trends. Your skills developed through an online program may help you forecast future trends, shoring up inventory and boosting financial results.

Knowing when to alter the steady course

A business analytics MBA can also help you develop the prowess to know when a company needs to make adjustments. Companies may have huge data collections that are too voluminous to even look through, but your higher degree skills give you a better filter. Investigate and find the information notifying the company that a particular product or idea is not performing well. Altering just one part of sales and marketing could make the difference for your career and the business’s success.

Open up new doors to opportunity

As you pursue your business analytics MBA with an online program, you are part of the daily team. Use your course knowledge to enhance the company’s successes today while opening new doors to possible promotion opportunities tomorrow. Your MBA coursework will allow you to hone your finance, strategic management and marketing skills, among other areas, giving you the confidence you need to propose and implement new ideas to companies of all sizes and types.

The online world meshes well with professionals

If your company is employee-driven, it should see the value in your higher degree. There may even be a new position waiting for you after course completion. Take courses at night, at lunch or on weekends. The course pacing is up to your schedule. You could earn an advanced degree in only one or two years. You will not lose any momentum in the workforce because you never leave it and the added knowledge gained only makes your skills more attractive.

Not only can you impress your current company with a business analytics MBA, but you may surprise yourself. The skills learned from a bachelor’s degree are quickly expanded upon with a master’s program. You could become a prized asset for many employers, giving you the pick of the best jobs in the area.

Learn more about the UTC online MBA program.




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The University of Tennessee at Chattanooga is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACS) to award bachelor's, master's, and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097; or call 404-679-4500.

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