Big data and the need for business analysts

The growth of big data and business analytics

Because big data is playing an ever increasing role in the business world, an MBA in Business Analytics has become a very desirable degree program. There are now reputable programs for people who want to pursue a professional MBA with a concentration in business analytics. Many students choose online degree programs because of their flexibility and affordability.

The importance of big data in the business world

Big data is becoming an increasingly vital force in the contemporary business world. Businesses are using more and more complex data for market research, competition analysis, management of expenses and other areas of concern. An MBA in Business Analytics can prepare you for a career in this exciting and growing field. Data is used not only by large corporations, but by smaller businesses as well. Some of the tasks that you might have to perform in a business analyst career include:

  • Creating business plans to obtain funding for new projects
  • Conducting market research to plan new products and campaigns
  • Studying social media metrics for better online promotions
  • Managing expenses for businesses of all kinds
  • Performing financial accounting and management

These are just some of the necessary skills that involve big data. There are quite a few specializations in the business analytics field. There are, for example, junior business analysts, technical business analysts, information technology business analysts and many others. An MBA in Business Analytics can prepare you for these and other careers.

How to choose the right business analyst degree program

When choosing a degree program, you have to consider quite a few factors. These include:

  • Convenience – can you find time to participate in coursework along with all of your other responsibilities?
  • Affordability – consider the cost of the program and how you will pay for it.
  • Relevance – the program and coursework should relate directly to your career goals.
  • Reputation – you should ensure that the institution offering the degree program has the proper credentials and a good overall reputation.

Many colleges and universities that offer an MBA in Business Analytics. When researching different programs, you might consider an online degree program. This type of degree is typically more flexible and less expensive than attending classes on campus.

If you want to take advantage of the growing relevance of big data in the business world, an MBA in Business Analytics can be extremely helpful. This is a degree that can prepare you for a rewarding job as a business analyst. Business analysts are needed in many industries and are hired by companies and institutions of all sizes.


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The University of Tennessee at Chattanooga is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACS) to award bachelor's, master's, and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097; or call 404-679-4500.

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