Dr. Stephanie Gillison
UC Foundation Assistant Professor of Marketing
"Marketing changes so quickly and if you aren't flexible and very quickly adaptable, you won't succeed. There is always someone or something else right behind you ready to take your place."
Dr. Stephanie Gillison is a UC Foundation Assistant Professor of Marketing at UTC. Her research areas include retail shopping behavior and shopping motivations.
- PhD in Marketing — University of Alabama
- MS — University of Alabama
- BS in Management — University of Alabama
Receiving the Society for Marketing Advances Best Retail Dissertation Award.
Being named a UC Foundation Assistant Professor.
Receiving the University of Alabama College of Commerce Outstanding Teaching by a Doctoral Student Award.
Working with different organizations such as Carlson Hotels and the National Grocers Association on various projects.
Why did you start teaching?
I started teaching because I love learning new things. Being a professor allows you to explore topics of interest to you, which I really enjoy. I also like interacting with my students, sharing what I know and learning new things from them as well.
What's the best advice that you ever received?
Never give up.
What's the best advice that you could give your students?
Hard work pays off in the end.
What is the one book you think everyone should read?
Buy-ology by Martin Lindstrom. And anything by Jane Austen.
What qualities make someone particularly successful in the profession in which you teach?
The same qualities that make someone successful in general: hard working, diligent, creative, open to others' ideas and opinions, flexibility, organization, ability to self-reflect and improve.
What do you think is the biggest challenge that people in the profession face today?
Marketing changes so quickly and if you aren't flexible and very quickly adaptable, you won't succeed. There is always someone or something else right behind you ready to take your place.
How do you see online learning affecting the future of education?
I think online learning will only continue to grow. There is a lot of value to online learning, but it is very different from the traditional classroom. Recognizing the differences between the two formats and adapting to both as a student and teacher are important.